Break The Logo was born as an urban clothing brand with a rebellious spirit, challenging conventions and redefining the role of logos in fashion. We reject the idea of the logo as a restrictive symbol, a mark that limits creativity and individuality. Founded in 2024, our mission is to break free from the weight of labels and empower people to express their true essence through personal style. We are not a target. We are not a trend. We are the revolution of authenticity.

Our journey mirrors our own path as founders—driven by the belief that fashion is a powerful tool for storytelling, self-expression, and defiance. We want our community to do more than just wear our designs; we want them to be part of a cultural movement that celebrates uniqueness and embraces what makes us different.

Inspired by the raw energy of the streets and the diversity of urban subcultures, our designs blend comfort, innovation, and a futuristic edge. At Break The Logo, we create pieces that don’t just look good—they tell stories, spark emotions, and make statements. Our clothing is made for those who refuse to be labeled, for those who see fashion as an extension of who they are.

To us, fashion is more than just clothing—it’s art, it’s expression, it’s freedom. Every collection we create is designed to inspire and empower, pushing boundaries and encouraging the next generation to embrace their differences, to be misunderstood, to be unapologetically free.

In a world where fear of judgment holds people back, Break The Logo stands as a refuge for those who dare to be themselves. We believe the real risk isn’t in standing out—it’s in staying silent about what you truly believe.

BREAK THE LOGO

BREAK THE BRAND

BREAK THE TARGET

LIBERATE YOUR STYLE.

BREAK THE LIMITS.